I build the bridge between what a product does and why people care.
I own go-to-market strategy and product positioning for B2B WordPress products serving over 1.5 million users globally. My work turns dense technical features into concise, benefit-driven messaging for prospects, users, affiliates and internal teams.
I partner closely with Product, Engineering, Design and Support to ship launches that land — and stay consistent long after launch day.
What I focus on
Go-to-Market strategy & product positioning
Turning technical features into benefit-driven copy
SEO, lifecycle & content marketing
Cross-functional launch collaboration
02 — Experience
Where I've made an impact
Mar 2023 — Present
Deputy Product Marketing Lead
WPManageNinja, Sylhet
In-house
Own go-to-market strategy and positioning for multiple B2B WordPress products serving 1.5M+ users — leading launches, messaging, product copy, SEO, email and community for FluentCommunity, FluentAffiliate & Fluent Forms.
200K → 400K+ Fluent Forms installs
128K downloads · FluentCommunity
10K+ downloads · FluentAffiliate
Jun 2022 — Mar 2023
Content Marketer
Silicon Valley High School, USA
Remote
Built the organization's content marketing engine — improving organic visibility through technical SEO and an educational content strategy aligned to Core standards, online-course positioning and student/teacher needs.
Nov 2020 — Mar 2023
Content Marketer (Freelance)
Fiverr Marketplace
Freelance
Delivered content strategy and SEO consulting for 100+ global brands, shipping 500+ marketing projects while maintaining long-term relationships and consistent 5-star feedback.
100+ global brands
Level-2 seller
100+ five-star ratings
Mar 2022 — Jun 2022
Marketing Strategist
Line Reflection, Dhaka
Project
Supported digital marketing strategy across SEO, social, content planning and campaign execution — aligning brand messaging, creative direction and deliverables for agency clients.
Jan 2020 — Jan 2021
Marketing Lead
Staff Asia, Sylhet
In-house
Managed 360° digital marketing for 3 eLearning brands — John Academy, Adams Academy and OneEducation — and contributed to the John Academy platform launch.
7K+ enrollments in 3 months
3 brands managed
03 — Expertise & Stack
The toolkit
Expertise
Go-to-Market Strategy
Product Positioning
Competitive Intelligence
Technical Content Writing
User Documentation
Copywriting
Market Research
SEO
Community Management
Product Adoption
Analytics & Reporting
Cross-functional Collaboration
Platforms & Tools
Notion
Jira
Asana
Trello
Claude
ChatGPT
Figma
Canva
SEMrush
Ahrefs
Moz
Mailchimp
FluentCRM
Google Analytics
Search Console
WordPress
GitHub
Meta Business Suite
Certifications
Digital Marketing QLS Level 5 Quality License Scheme, UK
Claude Marketing Training Program GROWTHPAIR
Content Marketing Certified HubSpot Academy
SEO Certified HubSpot Academy
Google Ads Certification Google SkillShop
Education
MA in English Shahjalal University of Science & Technology Session 2019-20
BA in English Shahjalal University of Science & Technology Session 2014-15
Community
WordCamp Dhaka 2025
WordCamp Sylhet '23–'24
Nongar SUST — Former GS
04 — Contact
Let's build the next launch.
Open to product marketing & content strategy roles. Reach out — I reply fast.